Turn marketing complexity into measurable growth.
Good marketing starts where product and data meet.
I work at the intersection of product, data, and marketing building the systems, strategies, and programs that move businesses forward.
From MarTech architecture and data governance to growth strategy, lifecycle programs, and market analysis, I bring the kind of end-to-end thinking that's hard to find and harder to replicate.
Trusted by brands in healthcare, fintech, edtech, and e-commerce — including Mozilla, Everlywell, Zazzle, General Medicine, and more.
Let's build something >
Obsessed with connecting your product, data, and customers.
Product Marketing
Go-to-market strategy
New venture analysis
Positioning & messaging
MarTech & Data Architecture
Tech stack strategy & audits
Platform migrations & implementation
Data governance & cleanup
Growth & Lifecycle Strategy
Customer acquisition
Retention & engagement
Lifecycle program design
Analytics & Insights
Marketing measurement
Predictive modeling & forecasting
Full-funnel performance analysis
I ask too many questions. Then I build systems that answer them.
Most marketing problems aren't marketing problems. They're data problems, product problems, or architecture problems wearing a marketing hat.
Together, we start by understanding the full picture — your tech stack, your customer journey, your business goals — before recommending anything. Then I build, migrate, or optimize whatever needs to move.
Whether you're a startup building your first real marketing infrastructure or an established brand trying to get your systems to finally talk to each other, I've seen what works, what doesn't, and how to tell the difference fast.