UX & Product Design | Financial Technologies
GPS Capital Markets
"Make it pretty..."
Originally hired to revamp internal software, aka "make it pretty," as the company’s sole (and first) designer, my role eclipsed beyond a general designer, and led all product initiatives. Tasks included implementing research strategies; analyzing our findings and constructing data-driven solutions; meeting with key stakeholders to brainstorm product development; hand and digital basic wireframes; developing full-fledged prototypes in Adobe XD and InVision; logo designs; company re-brand. Beyond design, I developed our UI Design System with Less CSS and CSS Grid. After the deployment, we reported higher ratings of client satisfaction and decreased call time of associates with clients for troubleshooting.
What is good design?
Good design builds trust.
Good design is invisible.
Good design respects your time... so you can spend time on what is important.
How is it suppose to work?
Beyond the marriage of beautiful typography and simple layouts, UX design looks to answer the question "How is it suppose to work?" throughout the product's existence. We never stop searching, we are always evolving.
Our research determined minimal changes were required for the revamp of FXpert, our external-facing software for foreign currency exchange. Overall, the product user flows are simple with the addition of minor tweaks for a linear progression. We reduced one functionality as our research found no clients were using it, and instead seamlessly transitioned this component to the main user flow. The layout of the pages were changed to encapsulate this linear progression and give the product a much-needed facelift. The modular dashboard now includes a user-based gamification block to communicate to clients their utilization of the application. The entire application was scrummed, looking for inconsistencies. A UI component library was designed for brand consistency and as a manual for the development team . As InVision states, "By utilizing a collection of repeatable components and a set of standards guiding the use of those components, each of these companies has been able to change the pace of creation and innovation within their teams."
Logo Design
Our internal-facing software Apollo began its redesign with a new logo, interlaced with the company blue and clear, simple typography to encapsulate the out-of-this-world financial services GPS has to offer.
CSS Grid
After the initial UX research was complete, and the early stages of prototyping began, I advocated for a redesign incorporating the grid system in CSS. As our main interfaces consist of data tables and other forms of visual tabular data, the use of the grid allows us to enhance clarity of large quantities of information and utilize responsive, flexible layouts for multiple screen sizes.